As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say ...

Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India. Fatafat ...

Last week, the CAIT urged the state government to immediately restore at least a limited supply of commercial LPG cylinders ...

In a fragmented media maze, MiQ Sigma dares to unify India’s digital chaos—promising smarter ad targeting and sharper ...

Two more Indian-flagged LPG tankers have started their journey from the Persian Gulf and are expected to cross the war-hit ...

Following a successful inaugural edition, the ad:tech Honours Awards returned in 2026 to once again spotlight the innovators ...

According to Comscore data, nearly 90% of IPL streaming consumption during the 2025 season occured via mobile, with 62% of ...

Prime Video’s top international executives used the stage at Prime Video Presents 2026 in Mumbai to underscore India’s ...

Two Indian LPG tankers, Jag Vasant and Pine Gas, are set to pass through the volatile Strait of Hormuz amid the intensifying ...

BREAKING NEWSThe Narendra Modi government has decided to pause the weekly TRP rankings for news channels.For the next four ...

In addition, LinkedIn is expanding connected TV advertising, allowing marketers to buy ads programmatically through The Trade ...

The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...