India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and Sony reported lower ad revenue but expect recovery ahead ...

Nielsen ONE Ads reports ad performance across TV, CTV, mobile and desktop, using deduplication to measure unique reach and ...

New tools from BARC India, Nielsen and TAM Sports reflect rising advertiser demand for unified accountability across TV, CTV, mobile and streaming ...

U-turn triggers upturn in ad rates. For advertisers and broadcaster JioStar, the India–Pakistan showdown is less a cricket match and more a commercial supernova.

IPL ad revenues are expected to cross Rs 5,000 crore this season though West Asia tensions and real money gaming ban might pose challenges ...

LinkedIn is expanding its advertising strategy into connected TV (CTV) by partnering with The Trade Desk. This move allows ...

JioHotstar becomes the first PGC platform to avail this pathbreaking solution starting with ICC Men’s T20 World Cup India & ...