While sports remains a major category of overall TV viewing, how consumers are watching is changing, per “The New Ad Supported Universe” report, which is part of Nielsen’s 2026 Upfront Planning Series ...

Brands are seeing a 20% better return on ads they buy on women’s sports compared with general advertising they place across non-sports broadcast and cable TV programming. That’s the core finding of a ...

Scripps Sports is quickly broadening its coverage of pro women’s hockey by adding the PWHL’s Walter Cup Finals to its national TV schedule on ION in May. The agreement means the ...

March Madness has arrived. Just like last year, the two tournaments (men's and women's) are spread across a range of channels, so if you’re looking for how to watch March Madness, Yahoo Sports has you ...

ProSiebenSat.1 Puls 4 will take over advertising sales for DAZN in Austria under a new strategic partnership aimed at ...

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, commercialism rife and the internet in its infancy, brands had multiple platforms ...

Schedule subject to change and/or blackouts Monday, March 23 COLLEGE BASEBALL. 2 p.m. ACCN — Wake Forest at Virginia. COLLEGE BASKETBALL (WOMEN’S) ...

Sky Sports offered a commentary service from the Wrexham owners for their game against Swansea, which has drawn criticism.

Jan 2026 CableTV.com survey of 1,000 U.S. adults: 92% streaming adoption, $30 avg streaming bill, $147 cable bill, with ...

March Madness has arrived. The men's NCAA tournament has already reached the second round. Today, we've got Michigan vs. Saint Louis, Michigan State vs. Louisville, Duke vs. TCU, Houston vs. Texas A&M ...

Total advertising spending during last season’s WNBA live telecasts was more than triple what it was in 2023, according to iSpot.tv data, a trend expected to continue as the league’s new 11-year media ...