The dominance of Ivy Style, particularly on the European runways, says a lot about the world we’re living in right now. Indeed, few other themes register with greater clarity in the fashion ...

First, look at Tommy Hilfiger’s latest campaign for a modern approach. Poster couple of all-things prep, Patrick Schwarzenegger and Abby Champion, headline the imagery, wearing the best of Tommy’s ...

Certain pieces and brands signal conservatism in 2026, according to fashion experts.

Add Yahoo as a preferred source to see more of our stories on Google. "Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The dominance of Ivy Style, ...

Add Yahoo as a preferred source to see more of our stories on Google. "Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Indeed, few other themes register ...

Emma Watson chose a preppy look for her first event of 2026, wearing a black-and-white Dior tweed set to a pre-Oscar dinner ...

The Boast “1983” pique polo and performance shorts. Clay court not included. (Also, that’s a Japanese maple leaf, ahem .) / ...

She even wore Diana’s earrings for an added touch of glamour ...

Recent marketing campaigns and TikToks reflect the craze for “Love Story.” They show that the Kennedy archetype still can’t ...

For AW26, creative director Pelagia Kolotouros subverted the house's preppy codes for an inclusive view on tennis, and also debuted a new collaboration with Mackintosh.

J.Crew and Lee Jeans have teamed up on a denim collection for spring, featuring heritage styles reimagined for 2026. From a Japanese selvedge denim jacket to the perfect denim pencil skirt, here's ...

A new collection firmly cements Hilfiger's status as the leader of the prep movement, four decades on from the brand's inception ...