At its Galaxy S26 Unpacked event, Samsung taps SUGA of BTS for the unveiling of their latest flagship earbuds, the Galaxy Buds4 and Buds4 Pro.

Add Yahoo as a preferred source to see more of our stories on Google. Samsung is offering a rare discount on its Galaxy Buds Live, the true wireless earbuds endorsed by global superstars BTS.

For the record, I was into BTS before they were a part of Samsung’s marketing campaigns for its smartphones. In 2020, Samsung introduced the royal purple BTS Edition of the Galaxy S20+ 5G with ...

To promote its new Galaxy Z Flip4 phone, Samsung continued its partnership with Koean boyband BTS. As part of the campaign, the brand created a new BTS music video, filmed from a fan’s point of view, ...