There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

PHOENIX - Kids, move aside. It’s the adults' turn to play. Data from Circana shows that adults 18 and up have surpassed kids, ages 3-5, to become the biggest customer demographic for the toy industry.

Like an adult with a new toy. Last year, FOX News Digital reported that $9 billion – or a quarter of all toy sales in 2022 - had been contributed by adults purchasing toys for themselves or other ...

Adults are flocking to toy stores and buying more items off the shelves for themselves than anyone else based on a new report. Circana, a market research company, released a report revealing adults ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Jun 25, 2024, 05:53pm EDT Adults spent $1.5 billion on toys in the ...

Every so often, a new doll-adjacent figurine floods social media. These collectibles appear on the Instagram carousels of the hottest celebrities, star in YouTube unboxing videos and sell out on ...

TWO SUITED men cheer the cars racing around a table-top track at the Nuremberg toy fair. Close by, a woman holds a vinyl figurine of Will Byers from “Stranger Things”, a TV show. The world’s biggest ...