India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and ...
New tools from BARC India, Nielsen and TAM Sports reflect rising advertiser demand for unified accountability across TV, CTV, mobile and streaming ...
JioHotstar becomes the first PGC platform to avail this pathbreaking solution starting with ICC Men’s T20 World Cup India & ...
YouTube is testing longer, unskippable 30-second ads for viewers using smart TVs and streaming devices. This move aims to align with traditional TV advertising, as more users watch content on larger ...
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Asia Cup 2025 Ad Rates Soar To ₹14-16 lakh Per 10 Second Slot For India Matches: Report
The Ad rates for TV and digital ads during the Asia Cup 2025 are skyrocketing, with India vs Pakistan fueling the strongest demand. According to the Economic Times report, India's broadcasters Sony ...
U-turn triggers upturn in ad rates. For advertisers and broadcaster JioStar, the India–Pakistan showdown is less a cricket match and more a commercial supernova.
The companies said the tool will give advertisers and agencies a deduplicated view of campaign performance across linear television, connected TV, mobile and desktop ...
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