Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands ...

Fears that Trump tariffs would dampen TV’s annual “upfront” advertising market appear to have been overblown — at least for those media companies with a strong sports portfolio. Fox Corp. won new ...

La Liga has had some famous and some infamous marketing campaigns over the years, but few have been quite as strange as the one sweeping the internet in Spain. A Russian TV advert for Spanish football ...

Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. Despite relatively entertaining playoffs and ...

World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to show more TV adverts.

Disney Advertising said it's completed its 2025-2026 Upfront with overall volume consisted with the year before despite increased sales in sports and streaming. As the company continues to deepen its ...

Next month will be a "legendary" one for NBCUniversal, with the media company now officially sold out of advertising inventory for the 2026 Winter Olympics from Milan-Cortina. NBCU also says it will ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...