It would be a "dereliction of duty" if Canadian lawmakers ignore sports betting ad issues, a U.K. lawmaker told a Senate committee Tuesday. Canadian lawmakers are hearing there are lessons to be ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether. Ontario Senator Marty ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Genius Sports (NYSE:GENI) jumped in Wednesday trading after the sports data company announced a strategic partnership with marketing agency PMG to drive innovation in sports advertising. The ...

A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.

NBCUniversal subsidiary of Comcast Corp CMCSA has announced a significant restructuring of its advertising executive team. This move sees the departure of several key figures, including Dan Lovinger, ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...