Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

Add Yahoo as a preferred source to see more of our stories on Google. When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally ...

It's not every day that an orchestra commissions a new piece of music, especially one designed to last just a few seconds. The Charlotte Symphony Orchestra did just that. They wanted what is called a ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

PARIS, Oct. 19, 2023 /PRNewswire/ -- IFF today announced the launch of its first sound logo to the business-to-business (B2B) perfumery, home and personal care industries. Developed with Paris-based ...

When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but something about it really struck a chord with him, too. In his mind, ...