Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Several months ago, we discussed a report from Constant Contact, Small Business Now: The Current State of SMB Marketing, showing that small business owners were struggling to market their products and ...

Most small business owners expect to spend more budget and more time on marketing in 2026, according to recent research from Constant Contact. The report was based on data from a survey of 1,500 small ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

Learn why small businesses often fail due to a lack of capital, poor management, inadequate planning, and ineffective marketing.

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas — five fewer than ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company's ...

Whether you’re a local business owner who’s tried SEO but isn’t seeing results, a service provider who needs more consistent leads, or a business that’s been “doing marketing” but still feels ...

Learn the top reasons why new businesses fail and how accurate market research, proper funding, and a solid business plan can ...