One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Spend a minute searching online, and you’ll find hundreds of go-to-market strategy articles, templates, tips and tricks. Lists of best-practice recommendations abound. The plethora of information, ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Go-to-market isn't "marketing" — it's the process of achieving product-market fit. Start-ups and seasoned marketers alike make the mistake of thinking that go-to-market is "marketing." When in fact, ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

riedrich Hayek’s essay “The Use of Knowledge in Society,” published in 1945 in the prestigious American Economic Review, is often hailed as an important contribution to economics. Rightly so, because ...