The 3-year-old has all the popular YouTube catchphrases — like “Hi, guys!” and “That’s so cool!” — down pat as she sits patiently beside her mom while getting glammed up in a matching bronzy glow.

Add Yahoo as a preferred source to see more of our stories on Google. While Youtube beauty creators in their 50s and older aren’t as mainstream as their younger counterparts, they do exist and can ...

YouTube's video recommendations are mostly a collection of the worst that the platform has to offer. It wasn't until a video titled "My cats pick my makeup" popped up that I finally felt seen. It's ...

Over the years, YouTube has become the pad for the careers of many, from David Dobrik to Liza Koshy, but it has also helped flesh out the interests of others. Case in point: Riverdale star Lili ...

If, you haven't been keeping up with the fire storm that is the beauty YouTube community recently, may I suggest you have a read here first. Once upon a time YouTube was the place to learn how to nail ...