The public got their first clear look at LeBron James’ 15th signature sneaker from Nike earlier this week, and it was received with mostly negative reviews. But just because one colorway or version of ...

On the day Kobe Bryant’s daughter Natalia Bryant was in a Nike ad for her dad’s new Kobe 3 Protro shoes, LeBron James flexed new colors of his own sneakers from the same brand. Natalia, 22, was in the ...

In the nearly 80-year history of the NBA, a finite number of players are able to say that they have had their own signature sneaker. Even fewer can say they have maintained a line as long as that of ...

Los Angeles Lakers forward LeBron James has been in the NBA so long that his signature Nike sneaker line has transformed through many fashion cycles. The Nike LeBron line has gone on so long that it ...

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Another year will be in the books soon, and it feels as monumental as ever for some basketball sneaker legends. Last night, LeBron James celebrated his 41st birthday, and Stephen Curry was honored at ...

Los Angeles Lakers forward LeBron James wore the Nike LeBron 23 "15,828+" colorway when setting the record for the most made field goals in NBA history.

Fifteen years ago, LeBron James-- then fresh out of high school and yet to play a single NBA minute -- signed an unprecedented, seven-year, $90 million contract with Nike, which famously included a ...

USC Trojans star JuJu Watkins just scored a major off-the-court deal. The college basketball star, 20, is the first athlete ...