Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is ...

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

David Sable and Suraj Srinivasan discussed creativity, AI and marketing during Newsweek’s 'AI Agenda' webinar series.

Microsoft’s AI chief makes a sweeping claim. Layoffs suggest change is real — but adoption tells a more complicated story.

AI usage is widespread. AI readiness is not. Using ChatGPT to draft, copy, or summarize data is helpful. But the future of marketing will be ...

AI is transforming marketing, but professionals who rely on unedited, generic outputs risk losing authenticity, engagement and competitive differentiation.

The future isn't about choosing between human creativity and machine efficiency. It's about combining them intelligently.

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies. But now we’re reaching another inflection point. For years, marketing teams ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI ...

Discover three online, self-paced AI courses and certifications that lead to six-figure roles in leadership. Add these to ...

As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or something else — and ...